Success has always been built on the backs of those who paved the way—but too often, the originators are erased, and the struggle that came with that success is ignored. The They Copied the Hustle, Not the Struggle hoodie is a powerful statement that speaks to the unacknowledged influence of Black innovation, entrepreneurship, and resilience.

This hoodie honors the legacy of Black Wall Street, the Free African Society, Madam C.J. Walker, and the many pioneers who created movements and industries—only to see their ideas, businesses, and culture repackaged by mainstream America. Whether you’re wearing it to spark conversations, make a bold statement, or simply carry the weight of history with pride, this hoodie is a tribute to those who built greatness without the privilege of generational wealth or access.

They copied the blueprint, but they never endured the fight.